Case Study: Pampa Furniture’s Social Media
Case Study:
Pampa Furniture's Social Media
What we did
01
We managed the Instagram and Facebook accounts from January to June 2022
02
We created visuals for posts, stories and reels: photos, videos, animations, slideshows
03
We implemented marketing strategies to drive sales
Goals
Enhancing Pampa’s brand image by creating posts and stories with a cohesive visual identity
Attracting a specific target (local professionals of the interior design industry) with lead fishing techniques for Instagram
Results
Increase in highly qualified, local followers by more than 300%
Increase of organic website traffic even during low season (+15%)
Increase in showroom visits following posts related to marketing campaigns (holiday sales, discounts...)
